Screen practice design challenge — Jacob Breen

SCREEN PRACTICE DESIGN CHALLENGE

One task in the second year of university was to create weekly designs to specific briefs

In this challenge the brief was to choose a film and create a Victorian style film poster for it.

The setting of the film is one of its most endearing factors, the beauty Anderson is able to show in the mundanity of midwestern America is amazing. This is why I chose the red, white and blue colour pallet to represent the American colours as well as using some ‘wild west’ looking fonts.

The simple colour scheme also allowed me to highlight words and aspects through contrasting the two main colours. This also helps with the idea of graphic design that there should be something the eye can see from long medium and close range as the highlighting effectively leads the eye to different parts of the poster

For the next challenge the brief I was given was to choose a film I like and create a layout for the narrative using a scrolling website. Using box designs I had to map out how I would like the online narrative to look, using boxes to indicate: text, video, audio, images.

For this task I used techniques I knew from photography and graphic design to make a flowing template. I first used the golden ratio to get a rough idea for the shape of my template before I implemented a grid to make sure everything was spaced appropriately. Throughout the process I made sure to think of how water would be able to flow through the page and how the audience's eyes would do the same while reading it. The negative space gives the eye time to breath while navigating the page, allowing for a large amount of information to be delivered without seeming overwhelming.

Sky Digital BHM