BLACK HISTORY MONTH - SKY DIGITAL
I spent 2 weeks at Sky Digital on work experience where I did graphic design work on several projects including creating their posters for black history month.
I was tasked by the office manager to create a set of 21 posters to replace the old outdated ones. I was asked to make them vibrant, informational and uniform yet different.
I was given a list of 21 names and a day to design and create all of them. This was my first task of this magnitude and with such a tight time frame but I rose to the challenge and fulfilled the brief to the best of my ability.
I started with a bold colour in the background and was inspired by the simplistic colour pallets of two or three colours which was eye catching, vibrant yet uniform and informational. Inspiration for this came from artwork I had seen online in various places from artists such as Svqqa and r/graphic_design on Reddit
My first idea, and the theme that ran through all of them, was a focus on the person. My thoughts here was that Black History Month is a month to celebrate the people who have changed the world though their actions. Some early experiments (with myself as a placeholder image) played around with more complex background with patterns but ended up going with my original idea with the more minimalist background.
Various tests and experiments were conducted in a range of colour palettes and product templates before the I decided on this mix of saturated colours and more pastel tones. I started with the pinky red colour and paired colours from that. The Sky logo and "multiculture at sky" star were placed in the top left as that's where they seemed to look best and not draw focus away from the person. I then added the black history month text in the top right in a sleek yet bold font that again looked good but did not draw focus from the subject.
